jayleg699 jayleg699
  • 09-03-2020
  • Social Studies
contestada

The ________ model, as proposed by Michael Ray, explains the decision-making process when a consumer buys a high-involvement product for which there is a high amount of differentiation among competing brands.

Respuesta :

Supabrain Supabrain
  • 11-03-2020

Answer:

Dissonance/attribute

Explanation:

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