The primary goal of a
firm pursuing a blue ocean strategy should be to OFFER A DIFFERENTIATED SERVICE
OR PRODUCT AT A LOW COST.
Blue ocean strategy is a marketing strategy which submits
that leading companies can succeed not by engaging in competition with other
companies but by systematically creating uncontested market space which are
ripe for growth. The strategy employs simultaneous pursuit of high product
differentiation and low cost, which makes competition irrelevant
